Small businesses that want to make a big splash in the marketplace can learn a major lesson from the “cheese sticks” lady in the TV commercial promoting Central Florida’s new SunRail commuter train system.
In the ad, the young lady riding SunRail sits
listening to her music while repeatedly singing “like cheese sticks.” Many
viewers complain that her off-key singing is weird and irritating.
However, the “cheese sticks” lady commercial has
successfully disrupted the marketplace of media messages and made people curious
about the SunRail commuter train.
During an Orlando transportation forum last week,
a SunRail consultant said interest in SunRail has been soaring, thanks to the “cheese
sticks” ad.
Mark Calvert, CEO of Evolve Design Group, said before
the ad debuted earlier this month, the SunRail website was getting 900 new
visitors per week. Since the ad launched, the site has been getting 2,700 new
visitors EVERY day. Before the ad, the new visitors looked at one or two pages.
Now they’re looking at 4 or 5 pages.
The big take away for businesses: If you want
more customers don’t waste time whispering. You need to shout!
Please pass the cheese sticks!
This post was written by David D.
Porter, owner and principal at www.DavidPorterCommunications.com,
an Orlando-based consulting firm that helps small businesses get more
customers. The company also produces www.B2BFlorida.com,
a website that provides information to help small businesses overcome
challenges and meet their goals.
SunRail "cheese sticks" commercial
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