All aboard for SunRail!

OK small business owners and entrepreneurs, are you ready for SunRail?

In case you’ve been living under a rock, SunRail is Central Florida’s first commuter train service and it begins operations on May 1^st.

I guarantee that SunRail will improve life in ways that none of us can imagine. Today someone who lives in the Deltona area might not consider applying for a job in downtown Orlando because it’s too far to drive. After May 1^st that Deltona resident can take a stress-free train ride to downtown Orlando.

That convenience will work both ways. I’ve never been to DeBary, but I live about a mile from the South Orange County SunRail station. I plan to ride SunRail to DeBary to check it out. I encourage all fellow small business owners to make plans to capitalize on SunRail.

Here are some ideas:

 

• Choose a location near to SunRail: If you’re planning to open a new store, find a location very close to a SunRail station. SunRail is projected to carry 4,300 a day when it opens.

• Offer a service that compliments the SunRail: Do you have a taxi service? Maybe you could offer shuttle services from subdivisions to the closest SunRail service.
• Make sure your website is configured for mobile devices: The trains will offer free Wi-Fi so riders will have time to peruse the Internet while riding to and from work.
• Give SunRail riders a discount: Offer discounts to customers who present their SunCard (the fare card for SunRail) at the register.

 

Time to get busy and jump on this business opportunity!

This post was written by David D. Porter, owner and principal at www.DavidPorterCommunications.com, which produces the www.B2BFlorida.com website. David Porter Communications provides video production and marketing services for small business in Orlando, and throughout Central Florida.