Tuesday, January 28, 2014

Titusville blasting off!


Recently I’ve had the opportunity to spend some time in the Brevard County city of Titusville.

All I can say is: Wow! There’s a lot going on in Titusville!

With the end of NASA’s Space Shuttle program many people assumed that Titusville would dry up into a ghost town.

Far from it. In early January I attended a Titusville Area Chamber of Commerce lunch in the middle of the day. There were at least 50 owners and others in attendance and nobody was frowning. Nearly everyone shared news about initiatives to expand their businesses.

The end of the Spaced Shuttle program was certainly painful and costs lots of jobs.

But Titusville, capital of the Space Coast, certainly isn’t out of the space business. Far from it!

United Launch Alliance, SpaceX and other commercial space entrepreneurs are still very busy along the Space Coast. And it’s not as though NASA and the Defense Department have closed up shop. There have already been two launches at the Cape this year. Another dozen private and government space shots are scheduled for 2014 at Kennedy Space Center.

Yet there’s a lot more than space going on in Titusville.

The historic downtown area is starting to bloom again with the likes of City Glitter boutique (my wife could have a ball in there).

The same is true on A1A. The Ace Hardware store is expanding its business to business operations, a new owner recently purchased and performed major renovations to the movie theater at the Searstown Mall. Plans are underway to raze the old Miracle City Mall and redevelop the site. And they’re still serving up tasty breakfasts, lunches and dinners at Mr. Submarine & Salads.

Three cheers for Titusville!

Tuesday, January 7, 2014

Did you see that game? (FSU vs. Auburn)


The BCS football championship showdown between Florida State University’s Seminoles football team and the Auburn University Tigers at the Rose Bowl was one of the most exciting football games I have ever seen, and it was full of valuable lessons for entrepreneurs and small-business owners.

In the interest of full disclosure, I’m (Long Island University Class of 1976) an ex officio ‘Nole. However I am the father of a REAL ‘Nole – Kai Kenya Porter, FSU Class of 2011. So I’ve got the right to brag about the FSU victory, even though the championship game – like the small-business world – was frustrating and nerve wracking.

Business Lesson 1: Don’t get cocky. I have to admit that FSU looked pitiful in the game’s first half. All the big plays were being made by Auburn. Several TV camera shots showed Auburn players on the sidelines high-fiving and backslapping each other. You could tell they were saying: “We got this!” Cockiness can breed complacency.

Business Lesson 2: Don’t panic. Even though things looked pretty dismal going into halftime, I didn’t see FSU’s players or coaches panicking, frustrated or angry with each other. They kept cool heads. Based on personal experience I can tell you it’s impossible to think clearly or creatively when you’re angry or panicking.

Business Lesson 3: Focus on the fundamentals. FSU Coach Jimbo Fisher always tells his players to concentrate on doing great in the next play, no matter how bad things look on the scoreboard. (Check out Jimbo’s locker room talk)


Business Lesson 4: Never give up and remember Business Lesson 3. The FSU – Auburn showdown was decided in the last few seconds. Anyone who turned off the game and went to sleep at half time would have assumed that FSU was on its way to an embarrassing defeat. Heck, many FSU fans in the stadium looked miserable well into the second half. But the FSU team kept playing hard and practicing Business Lesson 2. FSU played hard down to the last seconds. Every moment and every play counted. That’s how FSU won.

Business Lesson 5: Surround yourself with good people. To prevail in business – even a one-person business – surround yourself with advisors and coaches you trust. Be open to the feedback they offer because they want you to prevail.

Business Lesson 6: Never stop learning. As FSU’s victorious team was leaving the field a reporter asked FSU Coach Fisher what was next for the team. He said that after a couple of days of rest and celebrations the team will get back to practice and preparing for next season.

Go Noles!

David D. Porter is principal and owner of David Porter Communications, a consulting firm that serves small businesses in Central Florida. The firm also produces www.B2BFlorida.com, a resource that provides inspiration and information to help small businesses overcome challenges and reach their goals.